"Lighting is all about creating dimension, texture and mood or narrative, no matter what the subject," says photographer Kevin Cruff.
As an award-winning commercial photographer, Kevin specializes in location photography and multi-media for advertising, corporate and editorial clients. He works on productions large and small, including automotive companies such as Chevrolet, GMC trucks and Audi, as well as clients such as Ste. Michelle Wine Estates and Nordstrom.
A self-described "constant observer of light," Kevin studied at Brooks Institute of Photography in Santa Barbara, California where he learned the basics of lighting. One of his first jobs out of school was working in a large commercial studio in Phoenix with photographer Rick Gayle who taught him how to see the nuances of lighting. The perennial sunrises and sunsets in Arizona, where he grew up, were also an influence. Kevin also cites the study of use of light in paintings by the great masters, whether it be a landscape, still life or portrait.
On this image, for the main exposure, Kevin used two battery-operated strobes. With the camera on a tripod, the key light is on camera right and above the subject, held by my assistant who climbed up a little higher than the subject. Not too daring a feat, says Kevin––the climber was only about six feet off the ground. Kevin used a second strobe on a tall stand at camera left and behind the subject as a rim light. After exposing for the climber, the climber stepped out of the frame and a strobe was used to paint the background with light. A total of 4 or 5 background exposures were used to composite the background in Photoshop."
See Kevin's website.